Coca-Cola launched its new Coke with Lime with a 30-second television spot called "Coke, You Nut" which debuted during the March 7, 2005, broadcast of "American Idol" on Fox. The ad was voted "Best of the Month" for March, 2005, by Adweek.
The ad shows a Coca-Cola scientist inventing Coca-Cola with Lime. The researcher holds up a can of the soda as Harry Nilsson's song "Coconut" begins playing. The scene switches to a board room at Coca-Cola. A company official sings "Now, let me get this straight?" then turns to the board of directors and sings "You put the lime in the Coke, you nut, and you drink it all up ..."