Bruce Hurwit of Crossroads Films directed the "Coke, You Nut" TV ad featuring "Coconut" by Harry Nilsson.


Hurwit began his career as an art director at Cliff Freeman & Partners in New York. He joined Crossroads Films in 1995 and has directed commercials for many major clients including Miller Lite, Dunkin Donuts, and Little Caesars.


Hurwit directed the "Mini Fridge" commercial for Bud Lite which was shown during the Superbowl in 2005.