It also explains why he is in a totally unrelated venture, manufacturing a self-identity box which says *'hello . . . I'm . . . (person's name), a gimmick item with special appeal for conventions
Nilsson, who started out with a bank computing job a couple of years ago before getting into the pop composition game, is diversifying back into the business world. He's formed a new company called Nilsson House Products and will start manufacturing a "Self Identity Box" - whatever that is - to be sold next Christmas.
-  .The Herald (Jasper, Indiana), D. Emanuel Lewis (1969-01-04) "Pop Star Nilsson Gets Into It All"